On-Pack Recycling Label

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Research shows that consumers are often frustrated that they don't know what packaging can and cannot be recycled and are looking for much clearer on-pack guidance to improve their understanding. Despite improving household recycling rates in recent years we know the UK is still lagging behind the Continent.

The On-Pack Recycling Label scheme aims to deliver a simpler, UK-wide, consistent, recycling message on both retailer private label and brand-owner packaging to help consumers recycle more material, more often.

Based on WRAP's recycle now website (www.recyclenow.com), the recycling label indicates which materials are recycled in the UK rather than the principle of whether or not they can be technically recycled.

Increase usage of the OPRL on plastic films

WRAP has produced a case study on the support provided to OPRL members to adopt the new plastic film label 'recycle with carrier bags at larger store'. The label was developed as part of a cross retailer initiative to increase plastic film recycling at front of store collection points. The information will help to accelerate the use of the new label amongst OPRL members and includes case studies from The Co-operative Food, AG Barr, The Economist and Britvic.

In addition to the case studies, an 'inking methodology' was produced to enable OPRL members to make an initial assessment to ensure the ink level used on films meets the criteria, according to the guidelines. For more information visit www.wrap.org.uk/oprl



Launched by the British Retail Consortium with support from WRAP, the On-Pack Recycling Label scheme is administered through a subsidiary company called OPRL Ltd.