| About the Scheme | ||
| Retailers and Brand Owners | ||
| Local Authorities | ||
| The Public | ||
| Waste Management Industry and Reprocessors | ||
|
||
| Members' Section | ||
| Media Zone | ||
| Contact Us |
OPRL BROCHURE |
 |
Launched by the BRC (British Retail Consortium) and supported by WRAP (the Waste & Resources Action Programme), the On-Pack Recycling Label scheme aims to assist the public in better understanding what used packaging can and cannot be recycled at the household level, and increasing the quantity and quality of materials collected. This in turn will bring a number of benefits to the waste management and reprocessing sectors.
A result of substantial consumer research, the label design builds on the WRAP Recycle Now iconography by incorporating standard messaging showing each component of the packaging; the type of material it is made from; and whether it is ‘widely recycled’, ‘not currently recycled’ or only recycled in some areas, where the instruction is to ‘check local recycling’.
These categories have been based on local authority collection information and intend to be reviewed annually.
• ‘widely recycled’ is where 65% or more of UK local authorities have collection facilities for that packaging type in their area;
• ‘check local recycling’ is where 15% to 65% of UK local authorities have collection facilities for that packaging type in their area; and
• ‘not currently recycled’ is where less than 15% of UK local authorities have collection facilities for that packaging type in their area.
The label can be expected to appear on an ever-increasing range of consumer product lines over the coming months, with the intention of helping more people to recycle and boosting local authority collection systems as a result. The label is not designed to be used on tertiary (transport) or secondary (e.g. shelf ready) packaging as this does not normally end up in the household waste stream.
A standardised, more informative label system should also lead to improvements in the quality of such materials collected for recycling as consumers will understand better what packaging is recyclable and/or encouraged to check locally.
Interested in learning more? Email us to get more details about the scheme and what it means to you as a company.
