OPRL BROCHURE |
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What others say about us
Edwin Poots, Minister for the Environment, Northern Ireland:
"I welcome this initiative. Nearly two thirds of all household rubbish generated can be recycled, saving energy and raw materials, and avoiding waste being sent to landfill. The single, standardised label system provides clear, practical information, making it easier for shoppers to make informed environmentally friendly choices about what they are buying whilst simultaneously educating consumers on how to dispose of the packaging".
Minister for Environment Sustainability and Housing, Wales, Jane Davidson:
"By 2025 we will be recycling at least 70 per cent of our waste in Wales. That's why I recognise how important it is that consumers have access to the right information about what they can and cannot recycle.
"I congratulate the brands and retailers who have been involved in developing on-pack labelling of recyclability and hope that this will lead to all packaging being easily recyclable."
Cllr Clare Whelan, Chair Climate Change Commission, LGA:
"The On-Pack Recycling Label is a real step forward in helping consumers understand what packaging materials they can recycle, and the more successful it is, the less they will be hit as council tax payers with the consequences of ever-increasing landfill tax.
However, while recycling is good, minimisation is even better, and I would urge retailers to continue to cut it to the absolute minimum whilst avoiding spoiling and breakage."
Melanie Leech, Food and Drink Federation Director General:
"Helping consumers reduce waste and improve recycling rates is a key priority for the food industry. We are therefore particularly pleased to see that 15 of our members have signed up to the scheme since its launch in March 2009 as part of a growing list of brand and retailer participants overall.
We continue to encourage our members to use the new label as one means to meet our commitment to provide more advice to consumers on how best to recycle or recover used packaging under the FDF Five-fold Environmental Ambition".
Joanne Denney-Finch, Chief Executive, IGD:
"Recycling remains a top priority for the food and grocery industry as well as being a key concern for British shoppers. IGD research shows that two thirds of shoppers (64%) admitted to making mistakes with their recycling packaging.
"While recycling rates have increased substantially over the last ten years, our research suggests that there is still a lot more that could be achieved as millions of Britons remain confused about recycling and packaging disposal.
"Shoppers need clearer guidance and improved communication about recycling to help them make the right choices. A quarter of shoppers say more consistent labelling across all products would help their recycling efforts - which is exactly what the on-pack recycling label aims to achieve".
Steve Lee, CEO, Chartered Institution of Wastes Management (CIWM):
"The vision of the Chartered Institution of Wastes Management is a world where resources are kept working and where wastes are put back to work. Consumers are a key part of making that happen – but purchasing and end of life decisions are made literally "on-the-go". The On Pack Recycling Label is eye-catching, simple and effective, and we are pleased to see it being adopted so readily. Consumers matter and they deserve all the help they can get – to help us put “stuff” back to work."
Wine and Spirits Trade Association (WSTA):
"The on-pack recycling label scheme enables companies to promote the recyclability of their packaging to their UK customers in a standardised and easy to understand way.
"This voluntary label offers an opportunity for them to do away with the confusing mix of recyclability labels that have been used in the past, using the established "Recycle Now" swoosh rather than having to invent a new label that is not needed.
"I congratulate those in our sector who have already signed up to the scheme and would encourage others to also do so to help promote the environmental benefits of recyclable packaging."
Lucy Yates, Principal Policy Advocate, Consumer Focus:
"We are very supportive of the On-Pack Recycling Label and it is really pleasing to see so many companies signing up to the scheme.
"Consumers are looking for clear and consistent information to make it less of a chore for them to recycle their packaging. By using both images and texts, the On-Pack Recycling Label helps people navigate the maze of confusing labels that they face and encourages them to recycle more".
Hannah Hislop, Green Alliance:
"The on-pack recycling label is a welcome initiative. We hope it will result both in more recycling by consumers, but also greater attempts by industry to invest in the collection and recycling infrastructure to enable more packaging materials to move up the hierarchy from 'not currently recycled' to 'widely recycled'."
Anna Davies, Marketing Manager at Scotland Food & Drink:
"Whilst the food and drink industry has made great progress when it comes to keeping food and drink packaging to a minimum, it is an inevitable part of the chain that bring quality Scottish food and drink to consumers.
"We very much support efforts to increase consumer awareness of how and where packaging can be recycled and we will continue to demonstrate our support for this scheme."
David Gunn, Keep Scotland Beautiful:
"Keep Scotland Beautiful works with local authorities across Scotland to produce communication materials for householders about their waste and recycling services. In order to raise awareness and normalise recycling behaviour many brands and retailers have allowed us to feature images of real products in these materials. Many of these materials also include information about the OPRL, this gives consumers another opportunity to make the link between the products they buy and use and the range of things that can be recycled."
