OPRL BROCHURE |
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Objectives of the label
The key objectives are to:
• help more consumers to recycle more packaging; and
• help Local Authorities and others to increase recycling rates for those materials that could be recycled, but that currently have low collection and recycling rates.
This is a voluntary scheme which ensures that the proposal does not conflict with the EU Packaging and Packaging Waste Directive and its aims.
The scheme seeks to address the following challenges:
• Keep it simple for customers;
• Be practical in its application to already space-constrained packs;
• Provide clear advice to customers on how they can recycle in their local area within a widely varying provision of recycling facilities across the UK;
• Ensure those Local Authorities that currently collect materials that are not widely recycled are not disincentivised from continuing to collect these materials where they wish to;
• Ensure that established recycling streams are not contaminated with packaging materials that are not currently recycled; and
• Encourage the development of materials that cannot currently be recycled towards greater recyclability or other suitable means of recovery.
