Wednesday 08 February 2012
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About the Scheme
The On-Pack Recycling Label Scheme

The On-Pack Recycling Label scheme has been shortlisted as a finalist at the CIWM Awards

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Research shows that consumers are often frustrated that they don't know what packaging can and cannot be recycled and are looking for much clearer on-pack guidance to improve their understanding. Despite improving household recycling rates in recent years we know the UK is still lagging behind the Continent.

The On-Pack Recycling Label scheme aims to deliver a simpler, UK-wide, consistent, recycling message on both retailer private label and brand-owner packaging to help consumers recycle more material, more often.

Based on WRAP's recycle now website (www.recyclenow.com), the recycling label indicates which materials are recycled in the UK rather than the principle of whether or not they can be technically recycled.

On-pack recycling logos

Launched by the British Retail Consortium (BRC) with support from WRAP, the On-Pack Recycling Label scheme is administered through a subsidiary company called OPRL Ltd.

British Retail Consortium
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© OPRL Limited 2012
Photos: Tony Drabble and Alessandro Convertini