Tuesday 09 February 2010
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About the Scheme
The On-Pack Recycling Label Scheme

On-pack recycling logos

Research shows that consumers are often frustrated that they don't know what packaging can and cannot be recycled and are looking for much clearer on-pack guidance to improve their understanding. Despite improving household recycling rates in recent years we know the UK is still lagging behind the Continent.

The On-Pack Recycling Label scheme aims to deliver a simpler, UK-wide, consistent, recycling message on both retailer private label and brand-owner packaging to help consumers recycle more material, more often.

Launched by the British Retail Consortium (BRC) with support from WRAP, the On-Pack Recycling Label scheme will be administered through a subsidiary company called OPRL Ltd.

British Retail Consortium
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 OPRL Limited